The Ultimate Guide to Running Successful Contests on YouTube

YouTube contests

Hosting YouTube Contests are the best way to engage with your audience. Whether you’re looking to promote a new product, build brand awareness, or simply reward your loyal fans, a well-run contest can help you achieve your goals.

Run Your Contests on YouTube Like a Pro

Run contests like a pro

How to run successful contests on YouTube

1. Define Your Goals

It’s important to approach your YouTube contest with a clear purpose and goal in mind. Before you begin, take a moment to reflect on what you hope to achieve with the contest. Are you looking to boost engagement on your channel, reward your loyal followers, or gain new subscribers? Once you have a clear objective, make sure to set a start and end date for the contest and keep your goal SMART – that is, specific, measurable, achievable, relevant, and time-bound. With a clear plan and purpose, your YouTube contest is sure to be a success!

2. Choose the right type of contests on YouTube

There are many different types of contests that you can run on YouTube. When choosing the type of contest that’s right for you, consider the resources you have available, the skills of your audience, and the goals you’re trying to achieve. For example, if you want to build brand awareness, a video contest may be the best option. if you’re looking to reward your existing audience, you can start a like-and-comment campaign that may be a better fit.

3. Examples of Good contests on YouTube Include :

  • YouTube Video Competition: Encourage audience engagement by asking viewers to submit their videos for a chance to win a prize for the best entries.
  • Subscriber Contest: Encourage audience growth by offering prizes for reaching a certain number of subscribers.
  • YouTube Dance Contest: Get creative and encourage audience participation by hosting a dance competition and asking viewers to submit their dance videos.
  • Giveaway Contest: Offer a prize to a randomly selected winner from among your audience members who enter the contest by following your channel, leaving a comment, or performing other actions.
  • YouTube Talent Competition: Why not give your fans the chance to show off their talents in a competition on YouTube? Encourage them to send in videos of themselves dancing, acting, or taking on a fun challenge. Keep track of all the entries by using a designated contest hashtag

4. Set clear rules and guidelines & Pick a great Prize

When running a contest, it’s essential to set clear rules and guidelines to ensure that everyone understands what’s expected of them. This includes things like the start and end dates, how to enter, how winners will be selected, and what prizes will be awarded. Make sure that your rules are easy to understand and that your guidelines are transparent and fair.

The prize is the core of your contest. This is what will get your audience excited and engaged. Think outside the box and offer something unique, like a custom-designed product, a VIP experience, or the chance to be featured on your channel. This will show your audience that you value them and want to make their experience with your contest unforgettable.

5. Engage with your audience

Throughout your contest, make sure that you’re engaging with your audience. This is your chance to build a relationship with your fans and show them that you care. Respond to their questions, comments, and feedback. This will keep them interested and engaged, and it’ll also show that you’re not just all about the prizes, but that you value your relationship with your audience too.

6. Don’t forget a Hashtag

Create a unique and catchy hashtag for your contest. This makes it easier for you to track entries and for participants to share their submissions. Plus, it adds an extra touch of excitement and engagement to your contest.

7. Optimize for Search

Optimize for Search

By targeting the right keywords, you can reach your target audience, increase visibility, and drive more traffic to your channel. Here are some tips to help you target keywords effectively

8. Research keywords

Use tools like Google Keyword Planner or YouTube Keyword Tool to research keywords related to your contest. Look for keywords with a high search volume and low competition to ensure that you have the best chance of ranking for those terms.

9. Use keywords in your title and tags

When you create your contest video, make sure to include relevant keywords in your title and tags. This will help YouTube understand your video and increase its chances of appearing in relevant search results.

10. Create keyword-rich descriptions:

Your contest video description should also include relevant keywords. All with volume descriptions will help your contest video rank higher in search results. Make it easier for your target audience to find your videos.

11. Measure your success

Finally, it’s important to measure the success of your contest. This will help you identify what worked well, what didn’t, and what you can improve for future contests. Consider tracking metrics like the number of entries, the engagement rate, and the conversion rate. See the impact of your content on your audience and overall growth.

Measure your success

Launch contests on YouTube with confidence

Excited about launching your next YouTube contest or giveaway? Ensure success by setting clear, achievable goals. Focus on creating a winning structure for your campaign, including a solid promotion plan.

The most successful YouTube contests don’t just rely on the platform itself. They use a combination of standalone landing pages, multi-channel promotions, savvy collaborations, and incentivized referrals.

If you’re a YouTube live streamer, try SuperStreams to host your contests & giveaways with ease.

At SuperShare, we believe in always providing valuable information to help you succeed in your digital marketing endeavors. If you found this blog helpful, be sure to check out our other informative posts on our website.


Can I run a contest on my personal YouTube channel?

Yes, you can run a contest on your personal YouTube channel as long as it follows YouTube’s contest policies and guidelines.

What are the guidelines for running a contest on YouTube?

YouTube requires that all contests be fair and have clear rules and guidelines. Additionally, contests must not incentivize or require viewers to engage in any harmful or dangerous activities.

How can I promote my YouTube contest to increase participation?

You can promote your contests on your other social media platforms, collaborate with other YouTubers & influencers, and run sponsored ads on YouTube.

What is the benefit of converting a YouTube link to a Super link on Supershare?

Converting a YouTube link to a Super link on Supershare benefits creators by providing them with a shorter, more shareable link, as well as tracking and analytics for the link. It helps optimize the performance of their content and measure its success

Written by vignesh

I love writing. I work at SSUP, a company that strives to make the internet a multiplayer experience.

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